ref: Austin Kleon
thesis: document, don’t create
- scenius vs genius:
- myth of lone genius: society romanticises idea of solitary genius who emerges from cabin with finished masterpiece
- Kleon argues for “scenius”: ecology of talent = creativity is multiplayer, networked effort
- process is the product:
- don’t have to be an expert to share something valuable
- amateurs are often better teachers than experts cos they remember what it feels like to struggle with basics
- documenting vs. creating:
- creating final product = intimidating
- documenting daily process (photo of messy desk, rough sketch, highlighted quote) = low stakes
from “networking” to “findability”
-
death of the business card:
- traditional networking relies on forcing yourself into rooms hoping people notice you
- Kleon argues:
- if publish interests + process online
- then right people will find you
-
Vampire Test:
- Kleon: avoid “vampires”—people / projects that drain energy
- showing work = natural filter; repels people who demand perfection + attracts people who value curiosity, growth, etc.
in digital gardens
-
scrapbook approach:
- digital garden =is= perfect vehicle for showing your work
portfolio of greatest hitsscrapbook of current fascinations
-
teaching what you just learned:
- don’t need a PhD to write note about concept
- eg if learned something on Tuesday ➡️ perfectly qualified to explain it to person who didn’t know it on Monday
-
attribution as currency:
- showing your work = showing whose work influenced you
- linking heavily to other thinkers (like referencing Kleon here :)) builds scenius web
related to
- working with the garage door open: exact environment needed to show your work
- serendipity surface area: mathematical result of being “findable”
- curse of knowledge: why experts struggle to teach / amateurs often better at explaining things