Digital Marketing to the Rescue

Whether you’re a small, medium-sized, or large enterprise, going digital means having equal opportunity to compete in the global market. A business with a tight budget that nonetheless strategises and creates a workable digital marketing plan can be more successful at online sales than an international corporation that has no online visibility at all.

Digital marketing, as a whole, is far more cost-effective than traditional forms of advertising, with the added benefit that potential customers can be targeted regardless of their physical locality.

Digital marketing also offers a much better opportunity to track conversions than offline sales and advertising strategies such as trade shows, telemarketing, direct mail, broadcast advertising, or print ads. Digital marketing offers a business the opportunity to see how money spent on optimising digital channels is converting into sales and increased traffic. Key, however, is having the proper measurement tools in place. Simply having a website online won’t cut it. Your business needs an analytics-enabled digital marketing campaign that can track and measure your return on investment.

According to Kevin O’Kane, Google’s Asia-Pacific Head of SME, the Internet is rocket fuel for growth for small and medium enterprises. The ability to engage with targeted audiences all over the world, in real time, with the ability to analyse what is working and optimise what isn’t, is a hugely beneficial tool in the arsenal of any business serious about making their dent in the industry they’re in.

However, as is the case with any business strategy, your digital marketing efforts need to be specific, strategic, and specialised.

Gone are the days when merely having a site up could guarantee site visitors. Today’s digital market is sophisticated, and they expect business interaction and engagement to follow suit.

Digital marketing is about extending the core values your business was founded on – the secret to its success – to a dynamic, interactive, and ever-changing platform. It’s about gaining trust, fostering loyalty, and building awesome relationships.

There isn’t a fabulous success story or bad-press mistake your business makes that can’t be discovered through a quick online search. You need to ensure that your brand’s reputation is being strengthened by the digital marketing tactics you employ. This goes for everything from your corporate identity to how you handle lead generation.

To ensure that you leverage your digital marketing efforts in a way that gives you optimal return on investment that exemplifies brand building, grows leads-to-sales conversions, and gains the loyalty and trust of consumers globally, it’s cardinal that you make use of expert guidance.

Much as you most likely wouldn’t fix a broken pipe yourself, or employ a minimum wage-labourer to do the job, just so is your business worth the investment to call in a professional to get the job done right… the first time around.

Services I offer include:

  • Website development
  • Website design
  • Graphic design
  • Mobile optimisation
  • Mobile app creation
  • Digital marketing audit
  • Digital marketing strategy
  • Lead generation campaigns
  • Email marketing
  • Content marketing
  • Affiliate marketing
  • Search engine optimisation (SEO)
  • Pay per click (PPC)
  • Brand management
  • Corporate identity
  • Reputation management
  • Public relations

Feature image by Liam Tucker on Unsplash