Lady Luck and the Incredible Marching Men

We often bemoan the hooey balooey that comes with working toward our dreams; the inevitable red tape, the metaphorical report writing/-giving associated with being in the driver’s seat of our professional and/or personal dreams. But the administrative obstacles that lead us in the direction of our goals, or those frameworks set in place in any […]

If the Universe Is Expanding, Shouldn’t We Be Investing?

“Life shrinks or expands in proportion to one’s courage.” – Anaïs Nin Be thankful, brethren, that you possess not the power of giants…Because if we left homo sapiens in charge of an expanding universe, life on either side of everywhere would rapidly cease to resemble a functional, and what appears to be well-thought-out, system. Now […]

I’m a Good Person … Please Send Bad Things

Disclaimer: These are controversial words. If today’s hours need to be spent safely inside your comfort zone, steer well away. It hits you right in the jugular. Those phone calls of doom; email clients harbingers of ‘Anything but this’; registered mail whispering “Yep, the storm’s started.” Sometimes it disguises itself as a visit from the last […]

Small Business? 10 Reasons to Draw Open the Curtain and See the Light…Today

“My business is too small to make it worth the cost,” is your usual answer when asked why on earth you’re still just on earth and not also online. This might have been fair-enough reasoning five years ago. (The danger of putting down a date-sensitive figure is that we’ll all cringe when next we read […]

Part I: 10 Death Sentences in Digital Newsletter Publishing

A guideline for all seasoned digital publishers and those in the making Because it’s easier to promise you a rose garden than the time needed to read a lengthy article, this is a 5-part series. Introduction Digital publishing has become a lucrative business. In the early days, no one would have predicted the E-Force with […]

Part II: 10 Death Sentences in Digital Newsletter Publishing

A guideline for all seasoned digital publishers and those in the making Because it’s easier to promise you a rose garden than the time needed to read a lengthy article, this is a 5-part series. Death Sentence #3: Not giving good or useful content Some publishers are so obsessed with getting traffic and making a […]

Part III: 10 Death Sentences in Digital Newsletter Publishing

A guideline for all seasoned digital publishers and those in the making Because it’s easier to promise you a rose garden than the time needed to read a lengthy article, this is a 5-part series. Death Sentence #5: Publishing whenever you feel like it Did you know that you should keep in touch with your […]

Part IV: 10 Death Sentences in Digital Newsletter Publishing

A guideline for all seasoned digital publishers and those in the making Because it’s easier to promise you a rose garden than the time needed to read this, this is a 5-part series. Death Sentence #7: Forgetting to publish your newsletter in RSS RSS is one of the many ways people use to access your […]

Part V: 10 Death Sentences in Digital Newsletter Publishing

A guideline for all seasoned digital publishers and those in the making Because it’s easier to promise you a rose garden than the time needed to read a lengthy article, this is a 5-part series. Death Sentence #9: Neglecting the personal touch One of the problems of bulk mailing to many people at once is […]

Why You Should Be Having an Affair With Your Secretary

So you’ve been married for ten years, thirty, a hundred, or three. If you’re lucky, the dating game was great. It was exciting. You made each other feel happy, sexy, and totally alive. And one or both of you probably spent disproportionately large amounts of time focused on your appearance in order to look good. […]